Maximise your data
ignite your insights
Our mission
"To leverage your business' data and empower it for unparalleled success through a deep understanding of your customers, data-driven marketing, and streamlined operations."
Ignite Insights takes pride in partnering with visionary businesses to convert data complexities into clear opportunities. This in turn, enabling smarter decisions to be made and boosting your bottom line.
Our three pillars
Increase Customer Understanding
How we can help:
Customer Behaviour Analysis: Identify customer preferences, purchasing patterns, and trends to optimise marketing strategies and enhance customer engagement. This also includes basket-analyses.
Market Segmentation: Segment customers based on demographics, behaviours, and preferences to tailor personalised marketing campaigns that target specific audiences effectively.
Customer Journey Mapping: Map the customer journey, identifying the pain points and opportunities to improve the overall customer experience.
Personalisation Strategy: Develop personalised marketing approaches, content, and recommendations to increase both customer loyalty and retention.
Customer Catchment Analysis: Identify potential customer catchment areas to target new audiences and optimise market penetration.
Data-Driven Marketing
How we can help:
Product Recommendation Models: Develop recommendation algorithms to boost cross-selling and upselling opportunities and increase average order value.
Sales Channel Optimisation: Analyse sales performance across different channels to optimise marketing spend and improve channel-specific strategies.
Customer Loyalty Programs: Design effective loyalty programs to gain and retain customers, as well as increasing repeat purchases, with minimal impact on profit.
Product Performance Analysis: Evaluate product performance and identify opportunities for product improvement and optimisation.
Click and Collect Optimisation: Analyse the impact of Click and Collect services on both In-Store sales and customer satisfaction, in order to optimise the service offering.
Data-Driven Operational Agility
How we can help:
Data Extraction and Cleansing: Develop custom data extraction tools to gather and clean data from various sources, ensuring accuracy and reliability of the data being used.
Process Automation: Automate repetitive tasks and data processes, freeing up resources and improving overall operational efficiency.
Inventory Management Optimisation: Analyse inventory data to optimise stock levels, reduce costs, and improve Supply Chain efficiency.
Store Location Analysis: Utilise data analysis to identify optimal store locations based on customer catchment areas, foot traffic, and cost-benefit analysis.
Market Entry Evaluation: Analyse market data to assess the potential for successful market entry and expansion opportunities.
Our approach
We are ready when you are with services ranging from high-level data strategy consulting and strategic guidance down to detailed analytics and implementation.
Whenever you're ready to propel your business to success through data understanding, that's the perfect moment to connect with us.
Consider us your on-demand in-house team – be it analyst, data scientist, or strategist – equipped to tackle anything from routine tasks to intricate challenges. We are here to offer support, guidance, and assistance tailored to your business needs, whether on an ad-hoc or long-term basis.
Your success journey starts with a conversation.
What our clients say
“We have worked with Josh at Ignite Insights since 2016. Josh does great work for us helping us take data and turn it into meaningful information and decisions that help us as a business. We use Josh for regular monthly reports, as well as ad hoc analysis of databases, trends, store behaviour, and other information across a wide range of our teams and business units.”
Guy Hunt, General Manager at Bed, Bath and Beyond
"Ignite Insights revolutionised our approach to customer data, providing game-changing insights for marketing, selecting store locations, and understanding our customer demographics. Their accurate and timely reporting reshaped our decision-making, turning POS data into a powerful management tool. It's not just data; it's a transformation in how Hartleys understands our customers and runs our business."
Hartley Vincent, Hartleys
Who we have worked with Past and Present
