New Zealand retail in facing increasing pressure from online shopping, international retail giants, new retail precinct developments and changing consumer behaviours.

Intuition alone is no longer enough to remain competitive. Present day retail strategy and decision making needs to be based upon the data the business generates and analytics that can extract the key insights from this data.

While data is now everywhere, the biggest challenge facing many New Zealand retailers is accessing and using it effectively. Today's POS systems and loyalty programs capture information that can be leveraged to enable:

• Identification of locations for new stores
• Customer basket analysis
• Customer behaviour analysis
• Product recommendation engines
• Merchandising optimisation
• Inventory management
• Predictive modelling for customer marketing

Our data analytics enables clients to unlock the potential of their data to better understand their business and their customers to drive sustainable growth and competitive advantage.